Marketing-driven
design and copywriting
for superior results

"Carol is quite simply the most talented Creative Director that I have ever met. Working with Carol is a pleasure, on many levels. First of all, she's smart, funny, and terribly engaging.

 

Her knowledge of Direct Marketing and of design is encyclopedic. What is most dazzling is her ability to bring all of her vast expertise to bear in finding new and effective solutions to the problems her clients face. Whether it is crafting a powerful strategy that increases sales and profits, or carefully refining a headline or expertly revising the layout of a direct response piece (display, mail, or online), no one matches Carol's insight and capability."

 

Even if you know Carol, you probably don't know that she's won more awards for her work than you can count. And these aren't "ego awards" like you find in some industries where everyone busily congratulates each other on their mutual brilliance. These are Direct Marketing awards, where the primary criteria for winning is delivering results!

 

Finally, I want to say that Carol sets the standard for professionalism. She is generous with her time and her talent. She is always my first choice when I am in need of strategy and design assistance, and I look forward to working with her whenever possible.

—Brad Peppard
Co-founder, MarketingBank and CinemaScore

About: The Worthington-Levy mission

There are all kinds of design studios and advertising agencies out there, clawing for your business. But most of them can't really deliver the goods you need. Theyre better at promoting themselves than they are promoting you and your business. And our belief is, that's just not acceptable. You're in the game to succeed... not just to show up!

Our mission is one we have always subscribed to much to our clients' satisfaction...

We're determined to do all we can to make you more successful – increase quality leads, sell more products or services – through intelligent creative strategy, application of best practices in marketing, and solid discipline in creative best practices.

That means that, while a design studio or agency might give you a design solution, in contrast, we'd give you a selling solution with design and copywriting as our tools to make it happen. We place value on combining a branded approach with a high level of strategy, legibility and comprehension.

This approach has won us both praise and international awards. We're proud of that.

But what really matters to us is that this approach consistently moves the needle for our clients. We develop work that can be measured and tested so that you don't do the same thing for years, not knowing that it's underperforming. We create alternate tests so that you can find out what works best.

Our skill set: What do we do to make this happen?

• Creative direction and strategy
• Design
• Copywriting
• Creative consulting
• Photo direction and planning

Plus, in addition to all the hands-on skills we bring to bear, our clients also ask us to coach or even train their creative and marketing departments.

What's our specialty?

We're specialists in responsive measureable creative for just about any marketing campaign you can imagine. This includes, but is not limited to:

• Space advertising for print and online use
• Websites and ecommerce sites
• Email campaigns
• Direct mail
• Catalog
• Brand development or adjustment

What kinds of clients do we work with?

You name it... And we've very likely worked in that field. And created something really powerful for our client. Our team is a sponge for information and knowledge and in no time at all we're able to step into your world and make a big impression on your behalf.

• Automotive aftermarket
• Automotive test drive lead generation
• Casinos and tournaments
• Children's toys and apparel
• Collectibles and arts
• Continuity programs
• Computer hardware
• Cosmetics
• Dental devices and treatments
• Educational materials/courses
• Entertainment
• Financial courses and service
• Fitness and bodybuilding
• Food and wine
• Garden equipment and supplies
• Home improvement services
• Hot tub and outdoor living accessories
• Industrial solutions
• Insurance
• Law Enforcement equipment and supplies
• Medical and law practice building
• Musical performance
• Nutraceuticals
• Publishing
• Real estate development
• Realtor promotion programs
• Software for both consumer and business
• Specialty apparel
• Travel
  

Our educated approach

We get educated on what's important to potential clients.

For example, w'eve taken course work in marketing of bio instruments and pharma from one of the only educational programs in the USA that offers it. We've taken tours of automotive plants to learn about upcoming models and how they're manufactured. We've sat in on sales meetings, and alongside of inbound telemarketers to hear what the customers have to say. We've even traveled to Switzerland to take courses not available in the US.

Do other creatives you've worked with go to these lengths to make sure they're on target with your efforts?

And... can you afford for any of your efforts to under-perform, when you could use a team who will deliver performance with flying colors?

 

Copyright © 2011 Worthington-Levy Creative