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design and copywriting
for superior results

"If you find yourself in need of someone who can think strategically and create dynamically... I wholeheartedly recommend Carol Worthington-Levy to you. Her abilities seamlessly bridge the gap between strategic devleopment and creative processes."

—Michael Clayville,
HP Imaging and Printing Group

About: Meet Carol

Carol Worthington-LevyCarol Worthington-Levy is one of the nation's only individual 8-time DMA Echo Award winners in three categories: direct mail, catalog and ecommerce. Also the winner of the Webby award, Caples awards and more, Carol proves time and again that intelligent creative is an essential tool for improved ROI and the most successful multichannel marketing.

Carol is a strategic thinker who works both hands-on and directing creative teams, her own or with client-side creative teams who wish to up their game.

Emphasis is always placed on the balance of brand and outstanding, measurable performance.

Carol's services include creative strategy, brand development, copywriting and design for:

  • eCommerce
  • Email
  • Direct mail
  • Catalog (both creative and pagination strategy)
  • Collateral and value-added features for both print and web

In addition, Carol has provided both ongoing and retained creative consulting for clients such as Nutrition Express, 5.11 Tactical, Cooks Direct, Online Trading Academy, Eastwood and more.

Carol's client list also includes Jacuzzi, DHC Cosmetics, Hewlett-Packard, DISH Networks, Comcast, Action Bag (a 2x American Catalog award winner), French Toast School Uniforms, Intuit, Highlights for Children, Herbalife, Levi-Strauss, NFL Films Video, BMW,, American Isuzu Motors, The Highlander Catalog, DMB Real Estate Developers and Imagine the Challenge.

She has taught Creative Strategy for UCLA, Golden Gate University and San Jose State University, as well as being a speaker at many marketing conferences. Carol also regularly writes articles for Inside Direct Mail, AAROI and Multichannel Merchant.

Major Awards

While we have won other awards in smaller and local competitions, these are awards Carol Worthington-Levy has won in international competitions.

The DMA Echo Awards, American Catalog Awards and USPS Postal Forum Awards are based on success/response as well as creative. Other awards are based on quality of creative and strategy.

2009 American Catalog Awards: Action Bag
2008 American Catalog Awards: Action Bag
2002 DMA Echo Awards (Special Digital Award): Universal Music
2002 DMA Echo Awards: Universal Music
2001 Webby Award: Bloom Consort
2000 DMA Echo Awards: American Isuzu
1999 DMA Echo Awards: American Isuzu
1999 John Caples International: American Isuzu
1999 USPS Postal Forum Award Gold: American Isuzu
1999 USPS Postal Forum Award Silver: American Isuzu
1999 John Caples International: Remington Arms/Industrial
1998 DMA Echo Awards: Remington Arms/Industrial
1998: USPS Postal Forum Award: ITT Barton
1997 DMA Echo Awards: The Highlander Catalog
1995 John Caples International: Tinibini Catalog
1994 DMA Echo Awards: Health for Life Catalog
1990 John Caples International: Tinibini Catalog
1990 American Catalog Awards: Calcomp/Lockheed
1986 DMA Echo Awards: Players Club International


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